Outside of your immediate control;
The length of time that your site has been registered is very important to Google. They consider a site over one year old to be much more stable, legitimate and serious than a web site that is under one year old. Most Spam or illegal type sites operate in the short term, certainly under 12 months. Google treats spam type sites very seriously and will ban them not only from site rank but also from their search engines.
Under your control
It is known by everyone that has had a web site for a while that Google’s calculations of a sites popularity is based strongly on the number of relevant inbound links pointing at the site. The word ‘relevant’ is very important as it I very easy nowadays to buy thousands of links very cheaply and have them all point to your site. If the links are not relevant however Google will treat them as spam or purchased links. You should also consider that when you but links in this way your statistics will show a sudden surge in links that don’t appear natural. Google will detect these and treat your site rank accordingly.
Slow relevant build up of links is the best way forward. Don’t be in a race to obtain links. If you have a good site and have decent content visitors will like your site and visit regularly and often. You will find that once you build a steady stream of visitors to your site, other sites will be only to pleased to link to you.
There is nothing wrong in exchanging the odd link with other relevant sites, but again don’t overdo it-moderation is the key.
There are some positive steps you can take to obtain decent links to your site, and one of them is;
Content links
If you are capable of writing a couple of paragraphs about the same or similar subject of you site content then you can submit this content to either article sites or other sites that accept articles. The key to making this work for you is to place one link per paragraph back to you site. You would do this by selecting word that is meaningful to you site and creating a link to you site from it.
As an example supposing your site is about gardening. You could write an article about gardening and use the word ‘garden’ in one of the paragraphs. You would then select the word ‘garden’ and create a link from it to your website. There will be a few ways to create the hyperlink depending on where you are posting your article. In most cases it is usually very. This is known as a content link.
Google treats content links well as they appear to be relevant to your site. Again don’t go overboard and don’t send the same article to different sites.
One final word about content links, always ensure they are relevant to your site content and vary the word you use for the ‘anchor, link to your site. In the gardening example given above you could use garden, flower, growing, nature. Anchor links don’t have to be a single word either. In fact you will usually attain higher search engine rating if you use a couple or more words.
Example; rose garden, garden centre, lawn seeds ….
If you feel you have more useful information on this subject then please post your comments
